You could say nonsurgical cosmetic procedures have come a long way since the late 1990s. According to the American Society for Aesthetic Plastic Surgery’s 2014 statistics, nonsurgical procedures totalled 740,751 in 1997. In 2014, there were nearly 8.9 million procedures performed.
Surgeons who have practiced cosmetic surgery for many years have witnessed significant paradigm changes, according to Joe Niamtu, III, D.M.D., an oral and maxillofacial surgeon with a practice limited to cosmetic facial surgery, in Richmond, Va.
“Twenty years ago, a cosmetic surgeon was just that: a surgeon. Nonsurgical procedures basically consisted of dermabrasion, and filler treatment was limited to bovine collagen
[both of which were performed mostly by dermatologists]. It wasn’t that surgeons did not want to perform nonsurgical treatments; there just weren’t many that existed,” Dr. Niamtu says.
All that changed beginning in the mid-1990s, when nonsurgical and minimally invasive procedures blossomed. This, coupled with the public’s thirst for cosmetic procedures and instant gratification, opened aesthetic medicine to a mix of specialties, including not only plastic surgery but also dermatology, otolaryngology, oral and maxillofacial surgery, ophthalmology and others, Dr. Niamtu says.
Will the trend continue? We asked our Editorial Advisory Board to comment on how they think the big picture of less invasive procedures will take shape in 2016.